“Don't be a jack of all social media sites, master of none.” Laurie interviews digital marketing expert Corey Perlman, Owner of Impact Social. They discuss Corey's entrepreneurial journey influenced by his parents' careers, the evolving landscape of digital marketing, and the role and potential of AI in the industry. Corey shares insights on building and managing successful teams, the importance of focusing on key social media platforms, and the power of video content. Additionally, he touches on his passion for Brazilian Jiu Jitsu and his involvement in the Nurturing Fathers Program alongside his father, Mark. Listeners receive actionable digital marketing tips and inspiration for balancing entrepreneurship with personal purpose.

Takeaways:

• Pay attention to what the market is asking for. Follow positive signals when exploring new business opportunities or services instead of pushing an idea that isn't gaining traction.
• Prioritize platforms that align with your target demographics instead of attempting to be active on all social media platforms. Focus on a few and do them exceptionally well.
• Focus on the emotional and cultural fit of potential team members rather than just their resume. Enthusiasm, a positive attitude, and a good cultural fit can often outweigh experience.
• Stay open to learning and adapting over time. The industry changes rapidly, and keeping updated with new tools and practices will help you and your business stay competitive.

Quote of the Show:

• “ Don't be a jack of all social media sites, master of none.” - Corey Perlman

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Connect with Laurie Barkman:

LinkedIn: https://www.linkedin.com/in/lauriebarkman/  

Website: https://thebusinesstransitionsherpa.com/  

Book: https://btsherpa.com/book 

Course: https://freedom-finder.thebusinesstransitionsherpa.com/freedom-finder-course  

Connect with Corey:

LinkedIn: https://www.linkedin.com/in/coreyperlman/ 

Website: https://impactsocialmedia.com/ 

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