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nuuds Co-Founder & CEO Daryl-Ann Denner on Selling Out 50K units in Seven Minutes, Turning Anxiety Into Strength, and Building a $100M+ Brand Without Investors
Daryl-Ann Denner, Co-Founder and CEO of nuuds, turned a personal frustration—why is the perfect T-shirt so hard to find?—into a nine-figure clothing brand that sold 50,000 units in its first seven minutes. What started as a blog and Instagram account turned into a company built on real body fittings, transparency, and loyalty from a super-engaged community.
In this episode, Daryl-Ann shares how she navigated postpartum anxiety while building a business, why she bets on herself instead of outside investors, and how a failed distribution partnership almost derailed nuuds' early momentum.
Key Takeaways and Topics
-
How blogging in her 20s laid the foundation for launching NUUDS
-
Leaving pre-med behind and embracing unexpected pivots
-
Postpartum anxiety, therapy, and medication—and how it impacted her leadership
-
Why she believes confidence is a "trained muscle"
-
The decision to bootstrap nuuds and risk everything on the first production run
-
Launch day chaos: near-website failure, selling out in seven minutes, and the emotional aftermath
-
The failure of a flashy distribution partnership and what it taught her about integrity
-
Why she rejects "perfect fit models" and builds clothing around real women's insecurities
-
The role of community trust and transparency in scaling to nine figures
-
Her mantra, "do it afraid," and what it means in practice
The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com
Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com
Follow NUUDS 🌐 https://www.nuuds.com/ 📱 IG: https://www.instagram.com/nuuds
Follow Daryl-Ann 📱 IG: https://www.instagram.com/darylanndenner 🔗 LinkedIn: https://www.linkedin.com/in/darylanndenner
Follow Megan 📱 IG: https://www.instagram.com/meganjbruneau 🔗 LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc
Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com
View all episodes
By Megan Bruneau
4.9
4747 ratings
Daryl-Ann Denner, Co-Founder and CEO of nuuds, turned a personal frustration—why is the perfect T-shirt so hard to find?—into a nine-figure clothing brand that sold 50,000 units in its first seven minutes. What started as a blog and Instagram account turned into a company built on real body fittings, transparency, and loyalty from a super-engaged community.
In this episode, Daryl-Ann shares how she navigated postpartum anxiety while building a business, why she bets on herself instead of outside investors, and how a failed distribution partnership almost derailed nuuds' early momentum.
Key Takeaways and Topics
-
How blogging in her 20s laid the foundation for launching NUUDS
-
Leaving pre-med behind and embracing unexpected pivots
-
Postpartum anxiety, therapy, and medication—and how it impacted her leadership
-
Why she believes confidence is a "trained muscle"
-
The decision to bootstrap nuuds and risk everything on the first production run
-
Launch day chaos: near-website failure, selling out in seven minutes, and the emotional aftermath
-
The failure of a flashy distribution partnership and what it taught her about integrity
-
Why she rejects "perfect fit models" and builds clothing around real women's insecurities
-
The role of community trust and transparency in scaling to nine figures
-
Her mantra, "do it afraid," and what it means in practice
The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com
Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com
Follow NUUDS 🌐 https://www.nuuds.com/ 📱 IG: https://www.instagram.com/nuuds
Follow Daryl-Ann 📱 IG: https://www.instagram.com/darylanndenner 🔗 LinkedIn: https://www.linkedin.com/in/darylanndenner
Follow Megan 📱 IG: https://www.instagram.com/meganjbruneau 🔗 LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc
Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com
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