On this episode, we sit down with executive coach Troy Assoignon who works with service based businesses to give them a competitive advantage within their market.

Troy achieves this through helping his clients figure out their messaging and their brand positioning. Troy became a strategic advisor due to his his unique experience and humble beginnings in Canada working in Construction. After figuring out that he needed a change of pace, Troy went through some mentorship programs and took the leap to taking his business remote.

In this episode, you'll learn about:

Who were some of the biggest mentors for Troy

How to nail down your competitive advantage

What were the biggest takeaways from dating a mindset coach