Hello, BOS Nation. This week, Haley and John break down the controversial brand launch campaign of the new NWSL Boston team. They also discuss changes coming to the WNBA next season, Unrivaled’s new TV deal, and what a new women’s sports hub says about the state of sports media today.

Follow Haley:

https://x.com/HaleyRosen

Follow John:

https://x.com/JohnHealyMurray

Referenced in the show:

https://x.com/NWSLBoston/status/1846589247492403293

https://www.nytimes.com/athletic/5846075/2024/10/16/bos-nation-fc-boston-nwsl-linehan/?campaign=5888993&source=dailyemail&userId=13874473

https://www.nytimes.com/athletic/5847849/2024/10/16/unrivaled-tnt-broadcasting-deal/

https://frontofficesports.com/unrivaled-preparing-full-court-press-to-recruit-caitlin-clark/

https://sports.yahoo.com/yahoo-sports-and-the-athletic-partner-to-launch-a-new-digital-destination-for-comprehensive-womens-sports-coverage-140505769.html

The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.