The CEO Momcast

NYFW Special-Elate Cosmetics/ Foster Skincare


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20 years in the beauty industry, and a vision of a world without single-use packaging, empowered Melodie Reynolds created Elate Cosmetics with a simple message: our daily choices create global impact, and choosing ethical products means a more positive result. Leaving a career in corporate beauty, since 2014, she has been creating innovative beauty products that encourage simplicity, self-love and empower everyone to make sustainable choices for their daily rituals. At the end of the day, she believes that the ethics and purpose of a company all distill down to one thing: how did we leave the people and planet? When she is not changing the world one lipstick at a time, you can find her with her 2 kids and a ukulele on a beach on the west coast of Canada.

Alongside Elate, Melodie also runs Foster Skincare with the same clean and ethical principals. Listen in to hear what is next, how you can get your hands on the products and Melodies goals to grow and stay sustainable.

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The CEO MomcastBy Sarah