With over 5 million monthly users, there's no second thought that Nykaa is the market disruptor in the personal care industry. From local to high-end luxe products, it caters to women from all strata of society. Founded in 2012 by investment banker Falguni Nayar, whose small idea turned into an empire worth $1.2 billion. In this podcast, we decode Nykaa's secret sauce, what makes it different from its competitors, and a lot more!