On this episode, New York Times Bestselling Author & Sports Illustrated veteran Jeff Pearlman shares how to craft a compelling story, what book marketing looks like in 2020 and the keys to building a powerful personal brand.

MEET TODAY'S GUEST
Jeff Pearlman is the New York Times Bestselling Author of 9 books. Jeff is a former Sports Illustrated senior writer, a former ESPN.com columnist and a former staff writer for Newsday and The (Nashville) Tennessean. Jeff also wrote a weekly column for The Athletic, and has contributed to Bleacher Report, The Wall Street Journal and CNN.com, among others. He is also co-host the Two Writers Slinging Yang podcast.

EPISODE LINKS
Get Jeff's Books: https://jeffpearlman.com/books/

Listen to Jeff's Podcast: https://jeffpearlman.com/slinging-yang-2/

Visit Jeff's Website: https://jeffpearlman.com