Zenith Consulting - Food, Beverage, Strategy

Oatly: How a Swedish Oat Milk Brand Reshaped the Global Beverage Market | Ep 38


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šŸŽ§ Episode Description:Oatly didn’t just sell oat milk. They sold a belief system—and made it taste good. In this episode, we dissect the brand’s playbook to uncover how it turned a sleepy dairy alternative into a global lifestyle movement. For F&B executives and brand leaders, this is a masterclass in modern disruption, purpose-led branding, and category creation.


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Zenith Consulting - Food, Beverage, StrategyBy Zenith Consulting