At a quick glance, LinkedIn and other social channels will show that content creation is at the forefront of most successful marketing strategies.  However, a deeper look will show that many companies are not executing their plans in a way their audience grasps onto – while their competitors continue to excel and go viral online.

On this episode of The Evolved Sales Leader, Obaid Durrani, co-founder of Easy Mode, and co-host of the Cheat Codes podcast, unpacks what good content actually is and how to create it in a way that generates a positive audience response.

Listen in as we discuss:

• An 8-part framework to lift your content marketing plan off the ground
• Understanding top down, middle down, middle out, and bottom up content
• Zeroing in on the content types that will attract your target market
• The components of business strategy needed to create your content marketing framework

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.