In this episode we sit down with Yinon, dev lead at Rise, a company at the forefront of digital advertising. Yinon walks us through the intricacies of AdTech, from real-time bidding and the role of cookies in programmatic advertising to the advanced data science techniques that drive personalization in today's digital landscape.

We delve into the technical challenges of delivering relevant ads in milliseconds, exploring the technologies and algorithms behind this lightning-fast decision-making process. Yinon sheds light on traffic segmentation, the use of Redis and local cache, and how Bloom Filters contribute to system performance.

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In this episode of Object Disoriented, we sit down with Aviv, a software engineer at Broadcom, to explore the fascinating world of Web Isolation — a cutting-edge technology that keeps users safe by executing web content in a remote environment.

We dive into the challenges of balancing security with seamless user experience, the importance of continuous research, and the pivotal role of DevOps and Cybersecurity teams in product development.

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Join us as we sit down with Sarit from HARMAN Israel to explore the transformative technologies shaping the automotive industry. From HARMAN’s renowned audio systems to their pioneering OTA solutions and ADAS, Sarit shares insights into how these innovations enhance safety and driving experience. We also delve into the challenges and triumphs of a career in tech, with practical advice for aspiring developers and working parents. Tune in for a compelling discussion on the future of mobility and the power of technology.

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In this episode we dive into the complex world of logistics with Alon from Cinch, an innovative Israeli startup reshaping the industry with cutting-edge AI technologies. Discover how Cinch is tackling the chaos of global logistics through smart data analysis and automation.

Join us as we explore the challenges of implementing AI in real-world applications, and gain invaluable advice for aspiring developers navigating their own tech careers.

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Tune in to explore the inner workings of Facebook Lite with Neithan, a Meta software engineer who's making big waves in a lite package. This episode covers everything from the specifics of Lite messaging and its audience to the broader implications of working at Meta, including navigating the company's high-stakes environment.

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In this episode of Object Disoriented, we delve into the story of Or, a software developer and team leader at a top-tier defense electronics firm. To protect his identity, Or's full name and company remain confidential, and his appearance will be blurred. 

We will retrace Or's fascinating evolution from account management to the world of software development at the age of 37, shedding light on the challenges and triumphs he faced during this significant career pivot. Or provides insights on balancing professional responsibilities with personal life as a father and husband as he shares his journey, highlighting how his background in recruitment and account management has shaped his approach to software development, team leadership, and hiring strategies. 

Join us as we deep dive into the day-to-day realities of working in the defense industry, discussing the unique challenges and rewards of this critical sector. 

With a blend of personal stories and professional insights, this episode is an intriguing look into the often unseen aspects of software development in the defense sector, offering invaluable advice for anyone looking to navigate a career shift or enter this dynamic field.

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Join us for a journey with Maria Gutovsky into the world of AWS and cloud technologies as we break down complex concepts for those not proficient in tech. Imagine everyday activities like ordering food, playing music, and taking pictures—all connected by the invisible power of the cloud.In this episode, we uncover the physical infrastructure behind AWS, dispelling the notion of the cloud to reveal the reality of data centers and regions. We explore AWS's pivotal role in the business world, serving as the backbone for data storage, computation, web services, and more.Discover the diverse range of users who rely on AWS, from corporate giants to small businesses, governments, sports events, infrastructure projects, and even the film industry. Learn why users choose AWS, driven by the allure of additional services, technical support, and robust backup solutions. Our guest shares insights into a specific feature they've worked on.Uncover the deployment strategies for delivering new features to customers and the diligent monitoring methods to maintain service health. Stay tuned as Maria reflects on her journey to the AWS development team.
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