OC091: How do I sell? It's about narrative, not product!

Selling....it's the thing we all struggle with....and the thing we need the most.  We usually approach selling with this attitude...."tell them why I'm so great....why my product is better."  This approach used to work....but now the competition is stiff and global and proving "better-then" is more difficult than ever.  So how do we sell? We sell the narrative over the product.  We sell the solution not the details.  Here are three ways to discover and sell your narrative: 1.Know your audience and the problem they need solving 2. Position your brand as the solution 3. Communicate this consistently   For inspiration visit: Patagonia Grove Collaborative   Join our Private Facebook Group! Welcome to the Onward Creatives podcast. We're Valentina and Jack Fussell, creative entrepreneurs. This podcast is for the creative dreamers and doers. Each week we bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.   For more inspiration and resources for your life visit us at: Onward Creatives Facebook You can Follow Jack at: InstagramTwitter Facebook Building a brand? If so, listen to our other podcast Human Centric is the New Black