OC119: How to stand out with empathy centered marketing

When we think of branding and marketing we usually think of logos, website, social media and messaging.  The key to all of it being successful is one word: Empathy. Empathy based marketing has three benefits: 1. It helps us understand our audience. 2.  It gives us clarity of message. 3. It helps us stand out from the competition.   How do we stand out with empathy based marketing? 1. Discover and develop customer personas. 2. Chart out the customer journey. 3. Overlay the emotional highs and low along the journey 4.Build your processes and marketing around your customers and their journey.   Ready for weekly inspiration?  Join our email list to receive a curated article each Friday.  Click on this link, to sign up.   Ready to start the business plan? Click on this link, give us your email and download the plan.  This episode of the podcast walks you through exactly what you need to know for each part of the plan.  If you take the time to work this through you will build a strong foundation for your creative business. Download it here!   Welcome to the Onward Creatives podcast.  A weekly podcast for the creative dreamers and doers.  Whether you’re just getting started on your creative journey or your well on your way this is the place for you. Each week I help you discover your identity and develop a life and career in alignment with who you are.  The journey onward starts here.  Join us for Monday Night Live on FB and IG Live 8:30 pm EST. For more inspiration and resources for your life visit us at: Onward Creatives Facebook You can Follow Us at: InstagramFacebook