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What do Airbnb, Amazon, Chick-fil-A, Starbucks, Disney, Uber, Apple, Netflix and Southwest Airlines all have in common? Two things, they're all brands that we love and that they're all brands that are customer-centric.
If we want to build customer-centric businesses we need to do three things:
1. Choose Customer Experience over Customer Service
2. Know your customers.
3. Operationalize everything around the customers.
What do Airbnb, Amazon, Chick-fil-A, Starbucks, Disney, Uber, Apple, Netflix and Southwest Airlines all have in common? Two things, they're all brands that we love and that they're all brands that are customer-centric.
If we want to build customer-centric businesses we need to do three things:
1. Choose Customer Experience over Customer Service
2. Know your customers.
3. Operationalize everything around the customers.