In a way, data has become a dirty word. It doesn’t necessarily need to be. A new data economy is emerging on the blockchain, in which users can provide access to and possibly derive profits from data they control.

But what would these new data markets look like? What industries will be the first to adopt? Will internet browser cookies one day be a thing of the past?

This week we’re talking with Bruce Pon of OceanProtocol, on data as a new asset class.