Joseph K. Goodman, Associate Professor of Marketing at Ohio State University shares his research The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience

Joseph K. Goodman, Associate Professor of Marketing at Ohio State University shares his research The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience

Joseph K. Goodman, Associate Professor of Marketing at Ohio State University shares his research&nbsp;The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience

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October 26, 2019: When Experience Leads to More Impatience

October 26, 2019: When Experience Leads to More Impatience