Octopus / GvP 4

Oscar Peña and Hand Bernhard talking about gig economy and how to do it in a good way, protecting workers rights and about ethical issues in terms of gamification in the gig economy, for example customers reviewing workers. OSCAR PEÑA creates technology that enhances businesses and solves social challenges. Peña is currently leading the technology of HOGARU.com, a tech-enabled cleaning company with 600+ employees. He is happy to connect with anyone who is tackling social challenges and thinks that technology could give them an edge.

Oscar will share his experience building Hogaru.com, an on-demand cleaning service in Colombia. From the perspective of the customer Hogaru is very convenient; you book a service when you need it, pay it through the internet and when the date comes you receive a professional cleaning service. In this way it is very similar to other gig economy companies. However from the perspective of the cleaner Hogaru took a very different approach; their cleaners are full time employees with all their benefits. Oscar believes that it is the job of the technology to provide convenience to customers while at the same time ensure stability to the cleaners. Hogaru thinks it is important that companies make sure all their stakeholders are doing well, and think technology and innovation can help to achieve this.