The One-Drink Book Club is an informal, (almost) weekly series in which fellow author Emma Lee Jayne joins me and our other creative friends to talk about the life, business, and art of writing and making books … for the duration of one Friday-afternoon drink.

Here’s what we talked about in this episode:

* I selfishly announced my new project — The Artisan Author book — which you can sign up to be notified about at JohnnyBTruant.com/Artisan

* What does success mean to different writers? It’s more than a Tony Robbins exercise. The difference actually matters.

* Fighting subconscious ego demands … which might actually serve to take you AWAY from whatever real “success” you actually want.

* The mindset shift for live selling: “I’m pathetic standing here alone” versus “This is/isn’t what I expected in advance.”

* Mike asked how to get started on the Artisan path, for his eldest kid.

* My response in a nutshell: Be yourself. That’s trite but the real differentiator, because “normal” is an illusion … and if you’re yourself, you are exactly what a group of disenfranchised weirdoes has been looking for (and I say “weirdoes” affectionately).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit johnnybtruant.substack.com