From working at ASOS, to running the UK’s fastest growing fashion brand - this is the truth behind how Aimee really did it. Friends from the start, Aimee and Isobel reflect on the highs and lows of Oddmuse.

In this episode, Aimee and I chat about:

•⁠ ⁠How Isobel and Aimee first crossed paths - with Selling Sunset stars and an unforgettable trip to LA

•⁠ ⁠The Odd Muse TikTok strategy that sent the brand viral (and how Isobel helped make it happen)

•⁠ ⁠Handling hate and the tough side of being a founder-led brand

•⁠ ⁠Deciding, not defining, what success really means

•⁠ ⁠Sustainability in fashion (yep, we went there)

•⁠ ⁠Aimee’s must-have beauty favourites and a peek inside her handbag

Whether you’re dreaming of owning a fashion brand, love fashion or an entrepreneur - buckle up and enjoy this one!

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