We have all heard the advice, "fake it until you make it", but there are issues with this mentality because it comes off unauthentic, which in turn makes it difficult for you to get respect. Making genuine connections, building rapport, and being self-aware, is going to take you much further toward your goals. In this episode, Kyree Oliver emphasizes the importance of being authentic in a world full of people being fake.

Kyree Oliver is a former Division-1 football player and current digital marketer/men's coach. He attributes most of his success in business to his ability to understand and empathize with almost anybody in almost any position. This has lead to $100 million in revenue generated from Facebook ads as well as thousands of lives changed through his coaching and speaking. With his interest in human psychology and ability to be very self-aware, he helps other men to settle their souls.

There is much less stress in being who you really are instead of trying to fake your way into certain groups that you think might aid in your success. You won't get the respect of the people you want respect from, because they will know you aren't being authentic. In this episode, Kyree and Tony talk about the importance of doing the inner work to love and know yourself and create authentic content that will foster rapport and attract genuine connections.

Key highlights:

• How Kyree got interested in human psychology
• How Kyree helps men with their masculinity and finding their soul
• How to tell if a man is full of BS by looking at their wife when they're talking
• The value of earning your way into rooms with influential people vs. paying to spend time around them
• Tony and Kyree's thoughts on unethical coaches
• The problem with the "fake it until you make it" mentality
• Don't burn your integrity for your business
• How to create authentic content
• Tony and Kyree's social media engagement strategy
• Dealing with negative comments online
• Knowing if you should join a group or not
• Becoming self-aware and doing internal work to actually love yourself
• Find out how people view you

For resources and links mentioned in this episode, visit: 365driven.com/episode267