Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

Oded Netzer: Text Mining Social Media for Consumer Insights

Columbia Ideas at Work is a bridge between business research and practice, offering key insights from Columbia Business School’s faculty in a format that is easily accessible to busy executives.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

On Bloomberg Radio, Professor Nachum Sicherman discusses his research on the “ostrich effect:” the tendency of investors to avoid looking at their portfolios when markets are down.

Nachum Sicherman on the "Ostrich Effect"

Professor Katherine Phillips discusses her recent findings that diverse teams focus less on getting along and more on getting to work, and the implications for organizations. Read the full story here.

Katherine Phillips — Get Along or Get to Work?

Professor Eric Johnson discusses how better choice architecture could help Americans make wiser choices on the new Affordable Care Act insurance exchanges.

Eric Johnson: Choosing Health — and Wealth

Professor Geoffrey Heal discusses how new approaches to risk assessment in the face of climate change can help decision makers negotiate the uncertain future.

Read more: http://www4.gsb.columbia.edu/ideasatwork/feature/7233822

Oded Netzer: Text Mining Social Media for Consumer Insights

Download our free app to listen on your phone