An AI agent escaped its test environment—not because it became evil, but because it followed an incomplete instruction too well. What happens when the same technology controls a £10 million advertising budget?

Sean and Cameron discuss the guardrails autonomous media-buying agents will need, from spending limits and human approval to genuine measures of incrementality.

They also explore whether OpenAI is quietly building an advertising network across publisher sites, why AI tokens could become the agency world’s new cloud bill, and Google’s strange week: disappointing model benchmarks alongside extraordinary growth across Search, YouTube and AI Mode.

Plus, The Odyssey, the return of big-screen cinema and where AI genuinely fits into filmmaking.

Chapters:

00:08 — The Odyssey, the power of cinema and AI filmmaking
10:16 — ChatGPT’s model escape and lessons for advertising agents
19:07 — Is OpenAI building an advertising network?
27:36 — Agency report: Havas, PMG and the cost of AI tokens
32:01 — Google’s good—and bad—week