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Of Smokescreens and Cigarettes. A Global Campaign for Worldwide Action
In the latest episode of Purposeful Storytelling we look at what goes into creating a global campaign. Lara talks with creative director duo Julian and Wessel around the concepting and crafting of our World No Tobacco Day 2022 campaign for the World Health Organization (WHO).
Learn more about the campaign: https://www.who.int/campaigns/world-no-tobacco-day/2022
Campaign video: https://www.facebook.com/WHO/posts/5502531106458894
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By Rooftop ProductionsIn the latest episode of Purposeful Storytelling we look at what goes into creating a global campaign. Lara talks with creative director duo Julian and Wessel around the concepting and crafting of our World No Tobacco Day 2022 campaign for the World Health Organization (WHO).
Learn more about the campaign: https://www.who.int/campaigns/world-no-tobacco-day/2022
Campaign video: https://www.facebook.com/WHO/posts/5502531106458894