In this episode of 'Off-label', Nico Renner and I discuss the intersection between science and business in pharma. His unique background gives him perspectives from often two opposing sides of pharma. We discussed why:

- being humble is critical

- we should question the value of omnichannel

- things that worked in the past don't necessarily work today

Enjoy!

Patrick Penzo and I discussed the power of brand building and how leaders to get branding, get ahead

Boom - episode 4 of 'Off-label'!

There are few people I have had the opportunity to work with that know more than Damon about strategic marketing in pharma, and boy does this come across during our discussion. We discussed:

- why good marketing requires a deep understanding of your customer (and this can get overlooked)

- how scientifically interesting products can not get used

- why reps are still important in an omnichannel world

A rich conversation, with zero bullshit

Enjoy!

Episode 5 with James Mainwairing was a real eye-opener on marketing. We discussed why:

- a good product is not enough

- marketing can feel like a slog

- trust is critical for success

Join Ed in discussion with Laragh de Bhulbh, owner and managing director of Wolf Medical. In this episode they discuss:

• how market and medical need to learn to pass the baton
• why insights that aren't used are a total waste of time
• challenging the idea that marketing isn't seedy or dirty

And of course what she HATEs, RATEs and DEBATEs about marketing

Join Ed in discussion with Imogen Ley-Clowes, founder and creative lead at Immo Studio. In this episode they discuss:

• what pharma marketers can teach others
• why building a brand is like raising a child
• why your gut is the thing you should listen to more

And of course what she HATEs, RATEs and DEBATEs about marketing

Join Ed for a discussion with Peter Moody, former CEO of Profero and CIO of MullenLowe Group. In this episode, they discuss:

• What pharma can learn from the drinks industry
• Why innovation is crucial in regulated businesses
• How enshittification is showing up everywhere

And what he HATEs, RATEs and DEBATEs about marketing