Off-Label

Clive Sanders is the deputy CEO of the Royal Geographic Society in London. His experience spans business and charities, giving him a unique perspective on how different organisations approach marketing. In this episode, we discuss:

- how brilliant most charities are at marketing

- why we are all brand custodians

- how sophisiticated sponsorship is

Pierre Van Weperen works in the medicinal cannabis market, which has the power to transform lives. However, the regulatory environment makes him and his team talking about the product extremely challenging. In this episode Pierre shares insight on:

- how cannabis can be truly individualised unlike other medicines

- why marketing can get too sophisticated for its own good

- dealing with a restricted environment where you cannot even talk about your product!

In this episode of 'Off-label', Nico Renner and I discuss the intersection between science and business in pharma. His unique background gives him perspectives from often two opposing sides of pharma. We discussed why:

- being humble is critical

- we should question the value of omnichannel

- things that worked in the past don't necessarily work today

Enjoy!

Patrick Penzo and I discussed the power of brand building and how leaders to get branding, get ahead

Boom - episode 4 of 'Off-label'!

There are few people I have had the opportunity to work with that know more than Damon about strategic marketing in pharma, and boy does this come across during our discussion. We discussed:

- why good marketing requires a deep understanding of your customer (and this can get overlooked)

- how scientifically interesting products can not get used

- why reps are still important in an omnichannel world

A rich conversation, with zero bullshit

Enjoy!

Episode 5 with James Mainwairing was a real eye-opener on marketing. We discussed why:

- a good product is not enough

- marketing can feel like a slog

- trust is critical for success

Join Ed in discussion with Laragh de Bhulbh, owner and managing director of Wolf Medical. In this episode they discuss:

• how market and medical need to learn to pass the baton
• why insights that aren't used are a total waste of time
• challenging the idea that marketing isn't seedy or dirty

And of course what she HATEs, RATEs and DEBATEs about marketing

Join Ed in discussion with Imogen Ley-Clowes, founder and creative lead at Immo Studio. In this episode they discuss:

• what pharma marketers can teach others
• why building a brand is like raising a child
• why your gut is the thing you should listen to more

And of course what she HATEs, RATEs and DEBATEs about marketing

Join Ed for a discussion with Peter Moody, former CEO of Profero and CIO of MullenLowe Group. In this episode, they discuss:

• What pharma can learn from the drinks industry
• Why innovation is crucial in regulated businesses
• How enshittification is showing up everywhere

And what he HATEs, RATEs and DEBATEs about marketing