Barking Mad

Off-Leash Field Notes from Global Pet Expo 2026


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Walk the New Product Showcase at Global Pet Expo 2026 with host Jordan Tyler and special guest David Perez, who has formulated thousands of pet nutrition products throughout his career and isn’t afraid to question what’s actually new versus what’s just good marketing. From bone broth chews and goat milk “ice cream” to protein-packed treats and longevity-focused formulas, this episode takes you booth by booth through one of the pet industry’s most talked-about New Product Showcases. Tune in for candid takes on why true innovation in pet nutrition can be hard to find—even in a sea of new products—and why balance, research, and regulatory clarity still matter more than the latest trend.

Helpful Links

📰 Get the scoop on what stood out at Global Pet Expo 2026—and what didn’t quite hit the mark.

🤠 Read more about the “Wild West” of pet supplements and check out our previous episode about pet supplements and the National Animal Supplement Council (NASC).

🐱 Learn more about more sustainable cat litter materials like wheat, corn, walnut shells, tofu, and more!

💡 Check out this expert insight from David Perez, which explores how overreliance on outdated marketing claims can actually slow progress toward true innovation in pet nutrition.

Show Notes

00:00 – Inside the Episode

01:22 – First Impressions

04:34 – The Protein Trend

08:22 – Longevity and Other Trending Functional Claims

13:44 – Don’t Forget About Felines! What’s New in Cat Care

22:08 – The Natural Spectrum

25:24 – Key Takeaways

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Barking MadBy BSM Partners

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