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Retailer Patrick Brower returns to the show to talk about the year for his shop, Chicago's Challengers Comics + Conversation. Brower discusses the holiday season, his comics retail podcast, promoting comics, how the year was and its progression, product vs. process, excitement levels, what's working, building other paths, in-store sales versus online, what hasn't been working, the reasons things are a struggle, what customers are saying, awareness of titles, the conversation about the direct market, what has him hopeful about comics, and more.
 By SKTCHD
By SKTCHDRetailer Patrick Brower returns to the show to talk about the year for his shop, Chicago's Challengers Comics + Conversation. Brower discusses the holiday season, his comics retail podcast, promoting comics, how the year was and its progression, product vs. process, excitement levels, what's working, building other paths, in-store sales versus online, what hasn't been working, the reasons things are a struggle, what customers are saying, awareness of titles, the conversation about the direct market, what has him hopeful about comics, and more.