Retailer Aaron Trites joins the show to talk about the origins of and year in his San Diego based comic shop, Now or Never Comics. Trites discusses his own fandoms, his path to opening Now or Never, its location, the development of the shop, the year so far in his shop, market trends, what's leading the way, the single issue boom, the spread of new readers, the speculation world, handselling, superstar artists, Marvel's struggles, the changes at Marvel, the overall health of the market, the power of passion, and more.