The Future of Work with JJ Carter
How do you prepare for a career when the rules are changing?
Drawing on a career that spans professional sport, global brands and two decades at FleishmanHillard, JJ reflects on how every major technological shift has changed communications—and why AI feels different.
Together they discuss whether agencies are removing the first rung of the career ladder, the skills that will matter most over the next decade, and what today's graduates should focus on if they want to build a successful career.
Along the way, JJ shares lessons from working with some of the world's biggest sporting names, why curiosity has become one of the most valuable skills in business, and what genuinely keeps him awake at night as he thinks about his own children entering the workforce.
Whether you're just starting your career or leading a team, this conversation offers a thoughtful perspective on where our profession is heading—and how we can prepare for what's next.