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Off The Clock
Off The Clock episodes
- Live Podcast – Digital Marketing in a Technical World with AND Digital
Recorded live at TransPerfect's GlobalLink NEXT Conference, Hans Smans, Senior Marketing Manager at AND Digital speaks about the need to upskill people in a technology-driven world. Listen in as he shares some great insights about the ever-growing digital skill gap, and the importance of equipping people to work with advancing technology.
24 min - Cutting Your Brand Strategy and Campaign Development Process In Half with Andy Nathan
Founder and CEO of Fortnight Collective, Andy Nathan, joins us to share his hack on how to successfully cut your advertising progress time in half. Listen in as he discusses and shares his experiences on how to efficiently create and lead strategic and creative development of a brand while cutting through today's digital noise, all within 2 weeks.
15 min - The Digital Future with Laurent Ezekiel
Shane and Whit sit down with Laurent Ezekiel, the CMO of WPP, one of the largest agency holding companies in the world, to discuss winning the Coca-Cola business, how to approach a multi-platform world for one of the most respected brands, and what it means to lead a global business into the digitally-native world.
20 min - Identifying and Bridging the Marketing Gap Through Recession and Changing Landscapes with Michael Stich
CEO of CourtAve, Michael Stich, joins Shane and Whit to discuss the rapidly-changing marketing landscape, and the impact it’s having on how brands are being built. Learn how to identify and bridge an important gap in your marketing strategy, so you’re prepared for industry shifts.
22 min - Community Building in the Creator Economy with Jack Settleman
Founder of the Snapback Agency Jack Settleman shares his thoughts on what it means to be a fan-focused content influencer in the burgeoning age of the Creator Economy. From Web3 to community building, Jack helps illuminate what it's like to connect with a fan base on a 1-to-1 level.
19 min - Driving Digital Performance with Dana Weber
Dana Weber, a growth guru with years of industry experience, talks to Shane and Whit about how to build out successful global digital programs, find new audiences in the digital ecosystem, especially in light of the App Tracking Transparency from Apple and a potential return to context-based advertising.
27 min - Building Digital Factories with Chad Niemuth
Chad Niemuth, a digital leader at Campari, joins the podcast to discuss what it means to build a digital factory, how to build alignment across a distributed and multi-brand organization, and how to build a tech stack based on your company's growth stage.
33 min - Social Commerce with David Shaw
Summary –
Join us for a TPT Digital podcast on how brands can use augmented reality (AR) to reach their customers in innovative ways. We're joined by David Shaw, International Product Lead at Snap, to discuss how Snapchat has built a platform which allows companies to connect with audiences around the world, driving brand engagement with every AR experience.
About David –
David currently leads Product Marketing, Strategy & Product Partnerships for Snapchat internationally. In this role he ensures that new products are brought to market in the right way and that Snapchat's partners internationally have a voice to the product team.
33 min - Social Media as a Brand Platform with Tom OvendenSummary –Join us for a TPT Digital podcast on the impact of social media for brands in 2021. We're joined by Tom Ovenden, social media manager at Extreme International, to discuss how social media has changed the advertising landscape, predictions for 2021 trends and how companies can harness these powerful platforms to reach millions of consumers worldwide.About Tom –Tom Ovenden is social media manager at Extreme International and comes from a background of social media, content strategy, community management and brand building. Managing an audience of 16m+ and heads up all things social and content at Extreme.35 min
- The Great Acceleration with Leigh Gammons
Summary –
Join us for a TPT Digital podcast to discuss how COVID-19 has forced companies all over the world to adapt in order to survive. We're joined by Leigh Gammons, CEO at Wunderman Thompson Technology, to take a look at the winners and losers, industry shifts and trends of the past year.
About Leigh –
As EMEA CEO of Wunderman Thompson Technology – Experience, Leigh is responsible for a team of 600 people across 6 offices. Leigh’s focus is on helping businesses bridge the gap between sophisticated technology and the needs of marketers, delivering business focused outcomes for clients. Leigh was named in the BIMA 100 in 2018 before becoming a mentor in 2019 and awards judge in 2020. He sits on the WPP Inclusion & Belonging board for WPP UK.
35 min
About Off The Clock
From the publisher's feed
Support for this podcast comes from TPT Digital, a TransPerfect specialized division, helping brands boost their global presence and international performance.
This is 'off-the-clock', with your hosts, Shane Madden and Whit Harwood, taking a deep dive into the structural changes to the business world, as a result of the global pandemic.
Questions? email [email protected]
For more information on how you can grow your digital presence, email [email protected]
Your hosts:
Shane Madden - Shane started his career in a brand management role with one of the biggest drinks companies and brands in the world, Jameson. Responsible for marketing the brand in Eastern Europe, Shane then returned to Ireland to set up and run his marketing company for 2 years before joining TransPerfect in 2011. In 2013, Shane moved to NYC with TransPerfect to lead the charge with the development of the specialized digital division for TransPerfect in North America. Now a Senior Director, Shane has 9 years’ experience working and partnering with the biggest brands and agencies in the world, helping them achieve their key global business objectives.
Whit Harwood - Whit is currently a Group Lead on the Change Delivery team at Peacock, focusing on Go-To-Market Operations and the implementation of new product launches and features. He joined the Peacock team in July 2019 from NBC News, where he had been working as OTT Partner Manager and helped launch the 24/7 news streaming service NBC News Now.