Tom Foster-Carter, the founder of Lollipop, (online shopping assistant ) is on a mission to help solve the health and obesity crisis and reduce the food plastic waste on the planet.

EPISODE HIGHLIGHTS

• [00:13] Tom's personal background & journey
• [6:26] Lollipop business setup and purpose
• [12:08] Food waste control mechanisms
• [15:34] Mistakes and lessons learned
• [20:57] Reading and not applying
• [23:43] Intentionality of business build-up
• [30:18] Sacrifices of “Change the world” entrepreneurs
• [35:02] Advice for financially scared start-ups
• [38:52] Tom's 10-year vision

KEY LESSONS & QUOTES

• “An improving next generation expects much bigger, better things, out of the products that they use and the businesses that they support.” [12:29]
• “You can validate your product by speaking to customers, designs, simple prototypes without an integration, Wizard of Oz style and so on. Those principles were absolutely golden for me.” [16:01]
• “Fall in love with the problem, not the solution” [21:36]

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