In this episode of Off Topic, Eric kicks things off with a hilarious rant about his ongoing tech struggle—why is connecting a microphone to a new camera so complicated?! (Seriously, someone send help.)But then, it’s time for some real talk: Eric dives into a mindset shift every creative and business owner needs to hear—social media is NOT the goal. It’s just a marketing tool to get you to the actual goal: connection, conversion, and impact.And of course, we wrap up with Country Music Weekly, featuring Eric’s thoughts on the latest tracks and what’s hot in the country scene this week.Tune in for laughs, realness, and a little country soul—because we always keep it Off Topic.