This week we go Off Topic with co-host Mari Peterson as she discusses her love of surf fishing and surprisingly, how it relates to marketing. Fishing for Mari is a lot like going after your target customer.

Mari Peterson is a marketing strategist. It requires a lot of mental energy, observation, understanding how and why people make decisions. Mari's corporate background managing professional service firms provides additional insight to develop strategies and create plans that fit a budget and yet are practical, efficient and effective. After all, we all just want to grow.