You set your 2026 mortgage goals. You built the business plan. You said this was your year.... so why isn’t production happening?

In this episode of Market Shares, Dan Keller and I break down exactly what top-producing loan officers do to get back on track fast. We talk about how to turn your big income goals into daily, weekly, and monthly actions, how to generate leads from your database and sphere, and how to build a 100% referral-based mortgage business that keeps producing.

No fluff. No motivation speeches. Just the process, urgency, and strategy that separates top producers from everyone else. If January didn’t go your way, this episode is your mid-Q1 reset — because your goals aren’t going to hit themselves.

🔎 Topics We Cover

• Mortgage business plan check-in for 2026
• Why most loan officers fall off track after January
• Outcome goals vs. process goals (and how to reverse engineer $300K+)
• The monthly dashboard method for tracking units & income
• The “Win 10 out of 12” strategy
• Why activity today shows up 60–90 days later
• What to do after a bad month
• The 20x20 (and 20x13) database calling strategy
• What to say to past clients (scripts included)
• How to uncover cash-out refinance opportunities
• Building a 100% referral-based mortgage practice
• Why “I don’t know what to say” is the biggest excuse in sales
• The urgency shift that separates top producers from stuck LOs

👉 If you’re serious about growing your mortgage business in 2026, this is your blueprint.
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📌 New episodes drop every Friday at 10 AM PT!