#154. In our latest episode of Offense vs Defense we talk with Ryan Babenzien, CEO of GREATS, which makes timeless sneakers for men and women. We discussed how the brand is doubling down on digital at the expense of wholesale and retail and where it goes from here in this new world.

Offense vs Defense: How GREATS is doubling down on high-touch digital

The Loose Threads Podcast explores the new consumer economy. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest that spans a range of topics, lasting about an hour. The unifying thread is always the rapid change facing the consumer, retail and commerce industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice: iTunes, Soundcloud, Overcast, Google Play. If you'd like to recommend a guest (including yourself!), don't hesitate to get in touch: hello@loosethreads.com. http://LooseThreads.com

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Offense vs Defense: How GREATS is doubling down on high-touch digital

Offense vs Defense: How GREATS is doubling down on high-touch digital