When you build from that place other people volunteer they wanna help out they want to be a part of the process. Instead of always swimming upstream constantly wanting people to be involved you’re just gonna attract passion from your target audience. It’s a much better place to be because people are only as loyal as their options so you might as well start with Community and figure out how to build what that community wants so that they let go of other options to join your option. It’s almost like priorities will shift if the interest in desire is high enough.