It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s no reason to let gimmicks take over your exhibit marketing plan. Here are four areas of caution for exhibitors: Designing a display for shock value alone that makes no sense and doesn’t connect with your audience is a recipe for frustration. I’ve seen so many examples of this! For example, there was the giant brain spinning on a pole