To successfully position your company to grow and scale, you must have to know your customer. No, we don’t mean “know of” them. We mean that you must have a 360-degree customer view with crystal-clear fidelity. This allows businesses to offer a high-definition customer experience (HD-CX) that enables companies to rewind to the past, gain better situational awareness about the present, and make data-driven decisions for the future.

Clint Oram, Co-Founder & Chief Strategy Officer at SugarCRM, has dedicated his career to accelerating everything customer-related with technology. This can be seen in the exciting, ongoing innovations taking place at SugarCRM. Now, SugarCRM is helping growing companies obtain HD-CX so they can effectively help them grow and scale.

In this episode of the Growth Enablement Madness Podcast, our host Jim Ward and BrainSell's VP of Marketing Sarah Reed chat with Clint about how taking an HD-CX approach with your business is how you effectively enable it to grow and scale. They also discussed the ongoing innovations taking place with SugarCRM’s offerings and how practical applications of AI are helping provide time-based insights to give customers what they need, when they need it. 

Other talking points throughout this episode include: 

• What is HD-CX? How does it help companies grow? 
• Why CX has been so tough to grasp over the years, and how SugarCRM addresses all this. 
• New exciting things at Sugar, like SugarPredict!  
• What's next for Sugar? Anything on the roadmap? 

RELATED LINKS 

• Connect with Clint Oram on LinkedIn and Twitter. 
• Learn more about what BrainSell helps clients achieve with SugarCRM. 
• Read up on HD-CX on SugarCRM’s blog! 
• Check out the BrainSell blog for all things Growth Enablement!   
• Intro and Outro music by Sam Ward.