Ben and Trae discuss their weekend plans, favorite drinks, and the importance for clarity while negotiating. When they're done catching up they get into event management, and Ben brings clarity into working with vendors. Then the importance of clarity comes into play with pre-production in relation to video projects and how to leverage content strategically for marketing. Then Ben takes us on a tour of the Austin studio!

Chapters

00:00 The Importance of Video Integration

03:10 Car Buying Lessons and Family Dynamics

09:14 Vendor Communication and Event Management

13:11 The Value of Pre-Production in Content Creation

16:56 Leveraging Content for Marketing Strategy

24:15 Creating Value Through Client Relationships

29:45 officehoursintro.mp4