We’re becoming big fans of producing fewer, but more thorough, blog posts and we think that you should consider this strategy too. Here are the reasons we’re in favor of more comprehensive content:

1. The majority of blog posts are short (under 500 words), so you will stand out by producing longer content.
2. You can establish yourself as an authority and expert by writing high-quality, comprehensive posts (3,000 words or more).
3. Search engines (like Google) reward long-form content. The Internet doesn’t need more fluff.
4. Epic blogs posts can be easily repurposed. Think Instagram captions, podcast episodes, YouTube videos, email-based free course, ebooks, etc.