Today’s episode dives into strategies for using hashtags (on both Instagram and Pinterest) to grow your online following. Hashtags allow your posts to become searchable on social media, so it’s a powerful way to get new eyes on your content.

For Instagram, we recommend that you:

• Research the hashtags that influencers in your niche are using and exploe the hashtags that your quintessential clients are including in their posts as well
• Mix up your hashtag blocks so that you don’t get shadowbanned

For Pinterest, we recommend that you:

• Use 4-6 hashtags max in your Pin descriptions
• Don’t use hashtags in promoted (paid) Pins
• Don’t waste your time revisiting old Pins to incorporate hashtags
• Incorporate at least one long-tail keyword hashtag in ALL of your Pins moving forward (to create a curated feed if someone clicks the tag)