Today I'm talking with Tim, the founder of Saasco, about his biggest challenge: How to go-to-market. During our chat, I spot a common trap that Tim's fallen into - and it’s one that keeps many founders from hitting $10K in Monthly Recurring Revenue. Let's find out what it is and how to beat it.

Timestamps:

(00:00) What’s going to come up on my call

(01:15) 5 things to know about Tim & Saasco

(01:33) Focusing on value, not price

(03:39) Rethinking Saasco’s positioning

(07:19) The art of product sequencing

(10:21) Finding the right design partners

(13:10) Aligning business goals with customer needs

(16:04) Next steps for Tim & Saasco

(17:35) The key takeaway

Where to find Hiten

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Where to find Tim

• Twitter/X: https://x.com/timscullin

• Website: https://saasco.com/

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