On today’s episode of the Performance Mindset podcast, Amy interviews Ken Ashley, a senior director at Cushman & Wakefield and an expert in tenant representation. Ken is a trusted advisor to many Fortune 500 companies. He is also the founder of the CREi Summit and the innovator behind CREi Plus platforms, which foster and facilitate connections between those in the commercial real estate field. Ken is committed to the commercial real estate industry, and his ability to forge relationships in real life and online is second to none.

In this episode, you’ll hear:

1. What CREi is, its seven lists, and Ken Ashley’s role as Editor-in-Chief.
2. Marketing’s importance in commercial real estate and the philosophy that iron sharpens iron.
3. What attending the CREi Summit offers its attendees and how CREi fills the gaps between conferences with an online community.
4. Ken Ashley’s advice for someone who wants to get into commercial real estate today.
5. Utilizing market data when you meet with executives to ask intelligent questions about their industry and segment.
6. The 70/30 principle,  the Mackay 66 customer profile, and the FORD method.
7. Why the need for office space isn’t dead and where Ken thinks it’s going in the future.
8. Creating a community around office spaces and thinking about them differently.
9. The benefits of being physically present in an office and what business owners should consider if they plan to expand their spaces.
10. Building a strong network and relationships to create positive influences, invest in others, and solve problems.
11. Using the Pareto principle as a gutter guard for your time.
12. Doing what you have to do to build your business—even if it means a second job.

Connect with Amy Calandrino here:

Beyond Commercial

Amy Calandrino

Connect with Ken Ashley:

CREi Summit

Cushman & Wakefield

LinkedIn

Instagram

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