Brian shares an interesting mailer he got from AAA for Life Insurance.

https://www.youtube.com/watch?v=yCN5a1guyoM

Transcription

Official looking, sneaky, direct mail.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We like to talk about tactics, strategies and principles that can help you in your business.

So much of the time I've been focusing on principles, but I want to kind of try something a little bit different here and talk about some tactics.

When you're promoting your business, it's a good thing to look at all options, especially the stuff that's not as sexy. That's not as new and modern, the stuff that's been around forever, that's the stuff that sometimes works better than the new stuff because no one else is using it.

In fact, some of the oldest tricks in the book, so to speak, can be really profitable and useful for getting people's attention, which is really in the end what it's all about, it's all about standing out.

I've got this is a letter I received, I set it aside, I got this quite a while ago, I set it aside to be able to talk with you about it, and just never got around to it.

I am going to open it for you but I want to show you something, it's a large envelope. It has my name and my full name and everything here. And it says, Oregon, which is the state I live in notification of eligibility. My name Brian J. Pombo says right there.

To open fold along this perforation side here, open it up, show you what we've got.

There we go right there. Nice little certificate now turns out this is from AAA and it says, AAA Life Insurance Company.

So this is going to be a pitch for AAA life insurance. You know, most people don't understand this but AAA is an incredibly sharp business model.

If you're not familiar with it, the main draw to AAA is to pay on a yearly basis so that you have access to roadside assistance. That's kind of what their bread and butter and what that what they're famous for.

But they have all these other things that come along with it.

Once they have you as a member, they advertise to you on a regular basis, all the other deals that they have going, which is probably really where the big money's made, like life insurance, similar to something like Um, let me see here, what was the other one I was thinking of?

It'll come to me, there's another club that you could belong to. That does the same thing. Once they get you involved, they just go after you over and over again.

So the very official looking certificate noted notification of eligibility is Brian J. Pombo, is eligible to recruit quest term life insurance at group rates available only to AAA members and their spouses.

Once you've applied complete this for your records, if approved, you will receive a certificate of insurance. I've applied for blank, blank, blank.

So it has a little thing for you to fill out. As a AAA member of the State of Oregon, you're eligible to apply for…..ok, and it kind of goes into detail along with the letter.

Everything is very personalized to me which is great. That's really good looking, kind of draws a person and requires a lot of reading, you would think that something that requires a lot of reading wouldn't get a lot of attention. That would draw people away but when it comes to something like this.

If the person is either interested or not interested in life insurance.