Welcome to "Officiating Edge," the podcast brought to you by Unbiased Zebras Referee Training. This episode will feature Brenda Hilton. Brenda, the Founder and CEO of Officially Human has spent the past 23+ years in college athletics working with sports official assignors from the mid-majors to the highest level of Division I. Her current role at a DI conference serving as the Senior Director, Officiating keeps her engaged and learning more about the challenges collegiate conferences are facing with the shortage at the youth and high school levels. John and Brenda discuss what it takes to utilize every avenue of approach when it comes to recruiting and retaining officials, including social media and new events that help show the world that officials are human, too.