Share Offsite media through The Trade Desk | Tim Abraham

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November 13, 2023

Offsite media through The Trade Desk | Tim Abraham

32 minutes

My guest for Episode 3 is Tim Abraham, who is the Senior Director of Data Partnerships at The Trade Desk (TTD).

In this episode, we discuss:

(01:53) Tim's journey from LiveRamp to TTD

(03:53) Reasons for growing importance of retail data for media activation

(08:00) Ad optimisation options prior to retail data partnerships?

(08:59) Differences in data partnerships with TTD versus with Data Clean Rooms

(13:00) Technical options for sharing data with TTD

(18:06) Controls placed on use of retail data for media activation by brands

(19:31) Go-to-market options for retail media companies

(23:40) Fragmentation of retail media

(25:52) Targeting capabilities for advertisers, and their associated impact

(28:39) Technical details of how TTD finds relevant audience in the open web

(30:22) Tim's surprising learnings over the last two years

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Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY

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By Keshav Parthasarathy