Off-Farm Income

OFI 1079: A Multiple Location Pumpkin Business


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Our guest today is a sophomore in high school, and she is already figuring out how to farm. Lily Noel is the owner of Hilltop Pumpkins, and she is well on her way to developing a successful pumpkin farming business.

Growing up on her family's farm, Lily found an extra acre of ground where she could start growing pumpkins. Then she started figuring out how to market her crop. Then she started figuring out how to extend her sales and marketing season by adding in different varieties of pumpkins. Soon, she found herself selling pumpkins at three different locations in her county.

What stood out to me about this interview with Lily was how she recognized that her pumpkins were not going to be the main priority on the family farm. This meant that she had to work around the other farming operations. They were not going to work around her. So, when Lily is doing things such as planning out locations to grown more pumpkins in the future, she has to cognizant of their proximity to other crops, and if those crops might need to be sprayed with chemicals during the growing season that could harm her pumpkins.

It seems simple enough, "Just grow some pumpkins and sell them in the fall". But nothing is ever as simple as you think it will be. Lily is finding that out and doing an excellent job adapting to those complexities.

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Off-Farm IncomeBy Matt Brechwald

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