Who Am I?

I recently published a two part episode about building your own podcasting business on my new show, The  Microphone Money Podcast.  It dawned on me that is a great skill for everyone following the Off-Farm Income Podcast to know.  I have talked about using Craigslist to market your business before.  Today, we will talk about LinkedIn.

Let me first start by admitting that I am not a LinkedIn expert.  But I have used it to build a successful business, and I think it can be valuable for you as well.  The only reason I am evening willing to talk about this, is that I have found a strategy with Linkedin that has helped me to build my custom podcasting business, and will help me to attract new business.  I know how to use it for this one thing.  I'm sure that if I was tested on all of the capabilities of this social media platform I would know about 10% of its actual capabilities.

So, please keep that in mind as we go through this episode.

Who Are You?

I assume that you fall into one of the following three categories when it comes to LinkedIn:

You've never heard of it or at least do not have an account

You have an account, populated with some business contacts and a lot of your friends, and you really don't understand how to use it

You have an account, and you know more about how LinkedIn can benefit you in business than I do

Those of you in categories 1 and 2, I've got great information for you.  Those of you in category 3, stick around, I bet I have something for you that you have not thought of.

Category #1

I want to talk to you category 1 people for a moment and tell you what Linkedin is.

LinkedIn is a social media platform that has a business purpose.  You may or may not be on Facebook already.  Or, you possibly avoid Facebook like the plague because this is not the place for you.  We will address why you should not avoid Facebook in a future episode.  For now, please think of LinkedIn as very similar to Facebook but for business.

On LinkedIn you have "connections" instead of friends.  Also, your profile is much more at the forefront of what you do.  You can also post text, photos, videos and there is a great article writing function.

On a platform like Facebook you connect with friends and family as the primary function, and you share anything you want with them.  Connecting with strangers is not something that is the primary function of Facebook unless we are talking about a business page or group.  But that is a different topic.

Think of Facebook as a wedding or high school reunion.  You get to see friends and family that you don't get together with that often any longer.  You catch up, talk about the kids, talk about your work and maybe share a thought or two about the state of our country or your favorite baseball team.

Contrary to Facebook, connecting with strangers is the main function on LinkedIn, but within a certain set of boundaries - business.  Think of LinkedIn as a business conference.  You are there with a bunch of people in your industry, and you might all be able to serve each other in different ways.  People are open to you coming up to them and asking what they do or even sharing what you do.  But there is a decorum and a boundary.  We are here to create professional relationships, not life-long friendships.

Certainly, aspects of what goes on in Facebook and what goes on in LinkedIn bleed over between the two platforms.  But there is a level of expectation of professionalism and focus on business when you are on LinkedIn.  If you would not say it or do it at an industry convention, you should not do it on LinkedIn.  You want to remain professional and focused on the people you are there for.  You don't want to go on a rant about whomever is in the Oval Office at the time (unless that is your bus...