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OGBFF Founders, Lauren Schiller & Angela Ruis, On Building A Brand Centered Around Friendship And How To Design Clothing When Trends Are Ever Changing
Today, I’m joined by the duo behind OGBFF, Lauren Schiller & Angela Ruis. Lauren and Angela share how they launched their brand in 2020 and have grown exponentially since then. They share the stories behind some of their most iconic drops, how they’ve navigated the fashion industry, their nostalgia for the early 2000s, and what’s next for OGBFF. Listen in to hear how these Instagram-turned-real-life BFFs turned a thrifted t-shirt with a custom graphic printed on it into a whole trend and where they’re going from here.
Today, Lauren, Angela and I talk about:
- How Lauren and Angela came together to start OGBFF
- Where the name OGBFF came from
- The office dynamics of a DIY fashion brand
- Plans for category expansion
- Lauren and Angela’s advice for how to get your creative idea out there
- Where they draw inspiration from
- Tips for keeping marketing organic, but powerful
“I think what's way more important than having consistent views is having consistent content that you want to be making.” #MAYFAIRWORLD
**GIVEAWAY** You could win a Mayfair Set & OGBFF Baby Tee! Here’s how:
- Follow @themayfairgroup and @ogbff on Instagram,
- Like and save the post (P.S. it’s a reel!)
- Tag your BFF in the comments
- Leave a podcast review on Apple Podcasts for an extra entry
- The winner will be chosen on [3/14]!
Get In Touch With Angela and Lauren
Follow OGBFF on Instagram HERE
Follow Angela on Instagram HERE
Follow Lauren on Instagram HERE
Shop OGBFF HERE
MERCH:
We are offering 20% off with the code MAYFAIRWORLD. Shop our latest drop HERE.
Want More From Mayfair?
Follow Sam on Instagram HERE
Follow The Mayfair Group on Instagram HERE
Shop The Mayfair Group HERE
TEXT 81247 for exclusive updates!
- By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Mayfair Merch at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/mayfairmerch/terms.html} & Privacy {https://attnl.tv/legal/p/Vii}
This podcast is produced by Nikki Butler Media
View all episodes
4.8
7070 ratings
Today, I’m joined by the duo behind OGBFF, Lauren Schiller & Angela Ruis. Lauren and Angela share how they launched their brand in 2020 and have grown exponentially since then. They share the stories behind some of their most iconic drops, how they’ve navigated the fashion industry, their nostalgia for the early 2000s, and what’s next for OGBFF. Listen in to hear how these Instagram-turned-real-life BFFs turned a thrifted t-shirt with a custom graphic printed on it into a whole trend and where they’re going from here.
Today, Lauren, Angela and I talk about:
- How Lauren and Angela came together to start OGBFF
- Where the name OGBFF came from
- The office dynamics of a DIY fashion brand
- Plans for category expansion
- Lauren and Angela’s advice for how to get your creative idea out there
- Where they draw inspiration from
- Tips for keeping marketing organic, but powerful
“I think what's way more important than having consistent views is having consistent content that you want to be making.” #MAYFAIRWORLD
**GIVEAWAY** You could win a Mayfair Set & OGBFF Baby Tee! Here’s how:
- Follow @themayfairgroup and @ogbff on Instagram,
- Like and save the post (P.S. it’s a reel!)
- Tag your BFF in the comments
- Leave a podcast review on Apple Podcasts for an extra entry
- The winner will be chosen on [3/14]!
Get In Touch With Angela and Lauren
Follow OGBFF on Instagram HERE
Follow Angela on Instagram HERE
Follow Lauren on Instagram HERE
Shop OGBFF HERE
MERCH:
We are offering 20% off with the code MAYFAIRWORLD. Shop our latest drop HERE.
Want More From Mayfair?
Follow Sam on Instagram HERE
Follow The Mayfair Group on Instagram HERE
Shop The Mayfair Group HERE
TEXT 81247 for exclusive updates!
- By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Mayfair Merch at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/mayfairmerch/terms.html} & Privacy {https://attnl.tv/legal/p/Vii}
This podcast is produced by Nikki Butler Media