Plants with fragrance can be considered hedonic or appealing to the senses. Bridget discusses the why and how to consider charging a slight premium for plants with fragrance.

Oh, Oh, That Smell

Welcome to the “Marketing Munchie” podcast series hosted by Dr. Bridget Behe. Every other week, Bridget and her guests will share information, insights, and research-based findings to help your horticultural business connect better with current and future customers. Bridget has over 30 years of experience investigating how and why consumers buy ornamental and edible plants.

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Oh, Oh, That Smell

Oh, Oh, That Smell