Numerous traits have made great white sharks the apex predators of the ocean. Uber was clearly the great white shark of the ride fare world; it annihilated its competition with speed and force. But in our last episode, we saw that Uber was not endowed with superior traits. In fact, in New York City, Uber lagged behind yellow taxis and black cars across numerous points of comparison. So how exactly did Uber succeed? Join us as we explore the devious strategies and tactics Uber used to achieve apex predator status.