Mobile apps are all the rage, but are they measuring up to the hype? Robyn Itule & Jeremy Nelson host special guests Bob Familiar & Bob German to get the digital download on what it takes to make a killer app. Spoiler alert: your causation better be linked to an ROI correlation or you’re heading down a well-traveled path to wasted effort. Bob and Bob (or is it Bob & Bob?) share what you can do to ensure your killer mobile app leads to killer revenue.